Globally, one in ten people don’t have access to drinkable water. Starting from this consideration, two students from Ticino have recently created the Project Acqua start-up, which aims to provide concrete and visible help to one of the poorest regions of the world. The first project consists of the commercialization of a special, half a liter bottle of “Gazzosa dei Nostrani” (a typical fizzy lemonade made in Ticino), mandarine or lemon flavoured. The initiative, which was created through the collaboration with Migros Ticino and Sicas SA, allows customers to choose if they wish to pay an additional 20 cents to buy the bottle. If they do, the whole amount is devolved to Helvetas, which uses it to build new waterwells in Mali and guarantees a person living there 47 days of drinkable water access.
The project is supported by the Ente regionale per lo sviluppo of Bellinzonese e Valli, Banca Stato and Percento culturale of Migros Ticino.
It was first designed by Paolo Del Ponte and Marco Righetti, who both attended the Bachelor in Business Administration at St Gallen University.
You can find the special bottles at Migros from June 6th at the price of 1.50 CHF. The label is provided with information about Project Acqua, and if you remove it from the bottle you can choose if you wish to help someone living in Mali.
An amazing initiative, all our compliments to Paolo and Marco!
Check out these links if you want to hear more about this great project!