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Do you own a business? Is the topic of Sustainability important to you?

More and more companies follow the Sustainability trend. Find below three initiatives that drive sustainability integration across businesses.

1) Integrated reporting

The integrated reporting helps companies to understand and to communicate the ways in which their business models create value to stakeholders, as well as to understand the interconnections between material issues.

There aren´t many examples of truly integrated companies, but Philips and SAP are part of these few companies.

2) CFO engagement and leadership

The CFO role is evolving from  pure financial planning and reporting to the wider lens of value creation. Four guides were published by the network to help the finance and accounting community taking practical steps to integrate sustainability into their business processes and decisions.

Members of the network include companies such as The Crown Estate, Danone, Marks & Spencer, Royal DSM, Sainsbury’s and Unilever.

3) Benefit Corporations

The benefits corporation have to expand current measures beyond financial value to include environmental and social aspects are:

  • improved resilience,
  • more informed decision-making
  • better investor engagement over the long term

However, the business model itself has to be driven by sustainability. Integration has to be done through effective transparency in order to support on the long run the business evolution as well as a sustainable future in general.

Blog pics_Howtointegratesustainablityintobusiness

Read the entire article here: http://www.sustainability.com/blog/how-to-really-truly-integrate-sustainability-into-your-business#.VyxNynlf2Uk

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